I think the idea, encouraging folks to remember the little guys during this busy shopping time, is a good one, although seeing the Amex logo plastered all over everything does make me a little queasy. While it is good to see one of the big corporations realizing that small businesses
do have something to contribute to the overall economic health of the country, it also seems to me that if anything should be a grassroots movement, Small Business Saturday should.
I've been having some thoughts about consumption lately, thanks to
Black Friday,
Buy Nothing Day, the Occupy movement and the like. Small Business Saturday plays into that as well, but now is not the time to share anything. It needs to gestate a bit more first.
So, in the meantime, while you're out there looking for stuff: remember the little guys! I'm a part of two different small business shops, you know.
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